It’s the time of the year for students to take part in course registration again. Having already graduated for one year already, and understanding the full time work perspective, curating this post adds even more depth to my own reflections and hope it does in helping you choose your courses to register too.
Choosing What to Major / Specialise In for Business
If you’re new to this website and may be still in consideration of your business specialisation, you might want to read why I decided to do business analytics, and a comparison between business analytics and marketing, which were two of the specialisations I was contemplating between, but of course I still took a MiniMasters in Marketing afterwards.
Choosing Business Major Courses:
Notwithstanding the ever elusive STARS Wars Course Registration, when picking your major courses, my general rule of thumb would be picking the course which is relevant to you and what you are gearing yourself up for in the future, or would love exposure to. I have done Business Analytics and enough research on Marketing (I did one Marketing Analytics Module as an elective and it’s now a core.) to share my two cents.
For Business Analytics:
The possible tracks are in Finance, Operations and Consulting.
Do refer to this post on what modules to gear you on the right business analytics track.
The possible tracks (I believe) are in the following:
Market Intelligence (I did this as a Masters Level Course which you may want to refer to)
Consumer Neuroscience: How Brain Science Is Informing Business
Integrated Marketing Communications
Channel Value Creation
Marketing Strategy & Management:
Modern and Emerging Technologies in Marketing
Marketing Strategy (I did this as a Masters Level Course which you may want to refer to)
Choosing your Electives / Minor Courses:
For Minor/Electives, my general rule of thumb is to pick what interests you, and of course if it interests you and gives you a leg up in your career that is even better. For myself, I knew I was really interested in giving it a run at running and business and also an interest in the intersection between management and business analytics, so I supplemented my learning with a Minor in Entrepreneurship, as well as various marketing electives in Marketing Analytics, Luxury Brand Management and Product Innovation.
Other important and emerging fields which I have are:
1. Environmental sustainability which would get important as ESG reporting and triple bottom line emerges
2. Communications especially when it’s a world of increasing transformation and uncertainty and communications becomes more paramount.
3. Computer Science as the world is increasingly digital and it does not hurt to speak in algorithms and programming languages.
4. Foreign Languages especially if you have a flair for language but not the programming language, since the world is becoming more globalised and knowing foreign languages open doors to many new opportunities all around the world.
Do read more about selecting your general electives over here.
Hope that this post would have allowed you to give some thought over selecting your electives and all the best for the upcoming semester!
Newsflash: We have also did a tiering of modules in NBS and NTU on our Youtube Channel!
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