Having recently graduated in Business Analytics, here are 3 reasons why I picked Business Analytics:
1. Management Science and Problem Solving Skills
My biggest takeaway from doing a business analytics degree was that merely knowing how to code in R, Python, SQL, etc does not make you a good business analytics student. Instead, understanding the problem forming and solving framework is key in tackling any business problems which we want to solve. All my modules consisted of heavily hands on projects for me to exercise good business sense, along with a sprinkle of technical and statistical flavour.
Ultimately, in order to succeed in Business Analytics, it is not about how good your algorithm is, but how your proposed solution solves the problem at hand! While coding is a must-know, it is definitely not the crux of business analytics.
You may be interested in this article if you would like to get started on bridging between analytics and management.
2. Classroom Diversity and Versatility
Business analytics gave me the chance to meet classmates with a variety of interests. I enrolled into business analytics to make an impact in the marketing and management sectors and adding value through analytics. While going through the Business Analytics curriculum, I managed to also embark on Human Resource projects, as well as a real-life business analytics consulting project with Aon. Do stay tuned in future for updates.
I had the opportunity to interact with friends working in various sectors, including Finance, Supply Chain, Logistics, Consulting, Data Science. Previously, I had internships in Market Intelligence, Digital Marketing, Product Marketing and Human Resources in the Automotive, Information Technology and Medical Devices sector. Currently, I’m putting my knowledge to the test in the retail sector!
Hence, you can see that the beauty of business analytics is that it can be used anywhere!
In the meantime, here is a post on how to maximise your experience in Business School!
3. Relevance of Business Analytics in Industry 4.0
Initially, I took business analytics to future proof myself. All around the world, we hear buzzwords like Industry 4.0, or big data being the next big thing. Especially in Singapore, there is an increased emphasis on Technology and Analytics. All the universities in Singapore have started offering analytics as part of their degree programme offerings. In NBS, the analytics cohort in 2018 (Based on the database classes, our core module) was 4 classes, in 2020 it has almost doubled to 7 classes. Therefore, we can see a clear increase in supply of classes to meet the increasing industry demand. (Hope you like the casual economics, and fun fact some countries call business analytics econometrics!)
Do stay tuned to some of my future blog posts on my Business Analytics curriculum review as well as other topics in the near future!
Next, you may want to read this module selection guide if you have decided on Business Analytics! Otherwise, you may want to read this to select your General and Unrestricted Electives.
We have also did a tiering of modules in NBS and NTU on our Youtube Channel!
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Image credits: Photo by Luke Chesser on Unsplash